Memorial Day is an international and inter-generational crochet label designed in NYC and made in Indonesia.

Founded by Delsy Gouw in 2020, Memorial Day links Delsy’s vision with independent women artisans in her home country of Indonesia, starting with her mom. With crochet at its core, every Memorial Day piece is handmade, weaving it into the history of artisanal textiles even while its aesthetic is immediately contemporary.

Memorial Day creates handmade garments that look just as at home in urban settings as they will on the beach or countryside, and channel contemporary versatility while honoring inter-generational craft traditions.

Dedicated to fair compensation, Memorial Day works with independent women artisans starting with her mom.

All Memorial Day artisans are empowered to produce at their own pace from their own homes and paid well over-market rates that secure them a comfortable livelihood and financial independence on their own terms.

Memorial Day believes that quality craftsmanship can create an alternative to the excesses of fast fashion.

We aim for a business that's close to zero waste. Unlike traditional manufacturing where bolts of fabric are generally produced at a mass scale and excess is discarded as trash, every Memorial Day piece uses only the yarn required to complete it.

At our core, we believe that exciting design can empower inter-generational craft traditions and women artisans. We work to create versatile yet eclectic pieces just as they commit to supporting the women who manufacture them.